Tuesday, December 14, 2010

The Anatomy Of A Visual Message

Representational

- identify what role it plays in the whole: Portable USB drive - Big brained Einstein

- describe what kind of impact it has: Easy accessible/usable device, which allows someone to transfer information from one device to another. This is moving away from the representational towards the symbolism and abstraction

- how it relates to the other two levels: By using abstraction, the visualizer was able to draw a simple sketch of the device, which has symbols like the iconic genius of Einstein known for E=mc2, which is a symbol in iteself. Also, it involves abstraction because of the large over-exaggerated brain.
Abstract

- identify what role it plays in the whole: By making the brain large, the visualizer was able to poke fun at the intelligence level of a famous person

- describe what kind of impact it has
: By using this brain idea, the visualizer was able to make a suitable protective covering (cap) for the USB device.

- how it relates to the other two levels:
Without the abstraction to symbolism in a representational form of the large brain, the visualizer wouldn't make the device too appealing, although the core juxtaposition of Einstein and a technological device is still pretty humorous.
Symbolic

- identify what role it plays in the whole:
The potential object is representationally a symbol of itself by using Einstein + E=mc2

- describe what kind of impact it has:
Humorous juxtaposition of smart Einstein with big brain and technological device

- how it relates to the other two levels:
Representionally it is a USB device, symbolically it is Einstein, Abstractly he has a big brain.

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