Tone And Color

http://www.youtube.com/watch?v=hxd7W7q-THw

I chose the Pixar short JackJack Attack to demonstrate tone in motion graphic design. In the beginning stages of motion graphic the design, the idea must first be sketched. By using line sketch and tone, the image begins to come to life. Tone is used in this link to demonstrate where there is light. When there is light, there is color. For example, right when the baby ignites itself the tone drastically changes to really make that scene really intense.
Color and its reaction to tone is extremely important in creating motion graphic design, especially when it is directed towards a young audience. Hue, saturation, brightness, and value must be used intelligently to capture the audience. Light/color/tone is also important for 3d animation in creating depth and making something look whole.
Colors need to be pretty simple in creating something such as a childrens movie because basic colors are important to recognize.